why choose tension
unique perspective.
depth of experience.
measurable results
balance is good. tension is better.
results without compromise.
tension partners with our clients to create unparalleled value, drive relentless innovation, and deliver meaningful outcomes through the orchestrated tension between business, experience, creative, technology and adoption.
We help you push boundaries, solve real, root-cause problems with impactful and measurable product & service solutions that change the relationships between your business and your customers.
we've been at this for a minute
Educated as a graphic designer, I jumped into web design in the early 90's. I picked up front-end development so I could stop seeing my design butchered, and back-end so I would stop hearing that things weren't possible to build. In the early 2000's, I jumped feet first into UX design as I felt it was the best way to align user needs and business objectives.
I started my first company in '95, which kept me busy for 18 years, then did stints in-house at a major telco, followed by a big 4 consultancy. I've been able to work for (a lot of) telcos, financial, healthcare, education, and government institutions which have been amazing, but by and far, my most enjoyable engagements have almost always been with startups.
what we believe in, is who we are
Anything worth doing is hard, otherwise everyone would do it. To differentiate from the competition, you have to be willing to put in the work. You have to take risks, step outside of your safe space, and rail against convention. The process will be uncomfortable, and at times painfull. You'll need a thick skin, and an unwaivering belief in your mission.
At tension, we don't choose the easy way, we choose the right way. For our clients, and their customers.
tension: A brand, a promise, and a warning, all in a single word. Don't say we didn't warn you.
Starting something? Maybe you're building a new product or service from the ground up, or revamping an existing one? We can help.
Let's have a chat!