We blend innovative discovery and prioritization methods to uncover the most meaningful solutions to the most challenging pains you and your users face –– meticulously building a crawl, walk, run, product or service roadmap.
We'll help you increase customer satisfaction and engagement by creating products your customers can't live without and elevate your product with thoughtful, clean and simple user experiences.
Our talented designers expertly weave your essence, personality and DNA into imagery and messaging that crystallizes what your business stands for, and speaks to the hearts and minds of your target audience.
We help App, SaaS and Agentic product companies increase customer satisfaction, engagement and retension by creating experiences your customers can't live without, elevating your product to deliver experiences aligned with your product's value.
Tension specializes in stealth-mode to in-market products and evolving them into powerful growth machines that go beyond product market fit create clear differentiation moats, and drive customer loyalty.
I don't think it can be understated how much this could be company-making. This is awesome. This is really, really good. I think the work you guys have put together is fantastic, and I can at least speak for myself that this has really reinvigorated where I believe franki can go.
We're deeply focussed on creating real value for your business through modern product strategy, experience and design, with every decision rooted in and working towards meaningful business outcomes.
All-in, heads-down, intense and efficient, projects get you where you want to be faster. We’ve perfected our engagement model so it’s replicable and repeatable, allowing us to focus on you and your business not the process to create bespoke solutions to you, your market, and your customers.
With fractional you get a top-tier product, ux and design team that acts like your own internal staff on subscription, for a fraction of the cost. You decide what we work on, and we are all yours for the hours you subscribe to. Need more? No problem — we’re flexible like that.
A brand new model launching soon targeted specifically at very early stage and seed-round startups, wanting to ensure they come out the gate with a solid design and experience foundation that you can build on top of. Our 12-week product and experience strategy accelerator will get you there.
Think you can't have both? Think again. At tension, we've honed and concentrated our processes and engagement models to help you get the most outstanding, high-quality work, in less time.
a fun conversation with our friend Justin at Backers about product, ux, startups and the market in general
a one hour webinar session focussed on the ins and outs of design & ux in the b2b AI space - and what it means for designers
a lively conversation about design, and experience with a uniquely personal-branding-first focus thanks to our friend Leslie Hughes
Starting something? Maybe you’re building a new product or service from the ground up, or revamping an existing one? We can help.
