AI's impact on the design industry is inevitable, potentially replacing many designers and diluting the quality of design itself, which worries me more than job loss. The influx of unqualified designers from bootcamp factories over the past decade has already weakened the industry, making it ripe for AI disruption. This upcoming reset might be painful but necessary, as only true problem solvers will survive, giving us a chance to restore the industry's integrity.

AI + Apple: thoughts on how Apple could change AI forever for the average consumer, redefine how AI is used, and deliver an experience that no other company could

intentional design, building trust with clients, understanding clients’ needs and objectives – and how both business-specific and wider reaching global events have reshaped tension into what it is today.

It's official, tension has selected a winner of our reverse-birthday gift: none other than Glüxkind -- makers of the AI-vision-powered stroller, and an all around brilliant group of folks! Can't wait to see what we build together!

Had a great time chatting with Justin Fox and Backers Network Inc. earlier this week about hashtag#entrepreneurship, hashtag#startups, our 4 years of tension — and our admittedly crazy 4th birthday giveaway! Check it out

4 years ago today, tension was born, and we're celebrating our 4th anniversary. For the last 1,460 days we've been dedicated to delivering growth-enabling product innovation, strategy & experience design to our clients by focussing on building intentional value, meaningful and purposeful capabilities to increase customer acquisition and retention.

From my perspective having been a designer for almost 30 years (both as a graphic and a UX designer) – design, in any of its flavours, has never truly been appreciated — not by the vast majority outside those that are dyed-in-the-wool designers.