We design for your customers, with your customers. This allows us to see how our designs and experiences are working for your users as we create them, tweaking, optimising and pivoting as we go.
The end result is a product your customers love, because their voices shape the final product itself: what it does, how it does it, and the ways it helps them accomplish their most important goals.
Our 7-week prototype and testing methodology allows you to build with confidence. It ensures that what you code, will be what your customers and users are looking for. No more build it and they will come, no more failed product launches.
Remove the anxiety of product launches, and go-to-market confident that what you built, is what your customers want.
build the right things, in the right way
We engage users all the way through the design and prototyping process — designing with them, not just for them. It allows us to learn early, adjust quickly, pivot as needed and design solutions that your customers can't wait to use.
Because we test and validate with your users continuously, we see where user roadblocks are occurring at design-time. This allows us to A/B test and iterate approaches as we design, resulting in seamless, intuitive user experiences.
Comprehensive prototypes that behave like your final product also help speed up development, minimizes extensive documentation, and reduces deviations from the initial product concept in the final developed solution. it’s a win-win.
Prove your product, features and experience before a single line of code is written. Know your users, customers and prospects will be drawn to your product or service, and stay loyal customers longer. Test it, iterate it, validate it, then build it.
Our 7-week Prototype, Test, Learn & Validate Sprint allows you to wow customers, satisfy users, and deliver the right results
We’ve found that 7-weeks is the sweetspot for most of our clients, regardless of the complexity, or size or scope of the project.
Our prototype and testing methodology is broken out into three phases: 2 weeks of turning our early concept into a functional, interactive prototype covering key, baseline capabilities. This is followed by three weeks of intensive testing, expanding, iterating and revising the prototype directly with users. Finally, we use the last 2 weeks of the engagement to finalize, document and annotate our research, wireframes, and prototype.
Our prototypes behave as close to a final product as you can get without coding it. We build conditionality, variables, edge cases and error states into each prototype so when your customers interact with it, we get to observe how they really use it. What they do, and why they did it.
We’ll define and diagram the high-level organization of your product or service, map interaction flows and capability flows early for validation and confirmation.
How a product or service reacts to user input or action is key to establishing the personality and experience of your product or service, and can be what differentiates you from competitors.
During the 7-weeks, we document the entire experience for your product or service. UI Design and development can begin confidently knowing that we’ve mapped it all out already.
Wireframes act as a blueprint for design and development, giving backend developers the parameters they need to architect the solution, and the bones onto which the design will be crafted.
Our prototypes act and feel like real apps. Handling various scenarios, edge cases and contexts — so we can observe real user behaviour, in real situations, with real app experiences.
By baking testing into the design process, we watch how users interact earlier, learn faster, can pivot sooner, and identify how to wow your users every step of the way.
Throughout the process, we share and review the prototype with our clients, factor in feedback where needed, and even open user testing sessions for observation by your team.
Near the end of the 7-weeks, we’ll document the wireframes, identify capabilities and document behaviours so there’s no room for misinterpretation by designers or developers.
We’ll also deliver a detailed research summary report, documenting our findings, their significance, and what actions we took to resolve them, for each of the three rounds of testing.
Starting something? Maybe you’re building a new product or service from the ground up, or revamping an existing one? We can help.
