Educated as a graphic designer, I jumped into web design in the early 90’s. I picked up front-end development so I could stop seeing my design butchered, and back-end so I would stop hearing that something was not possible to build. In the early 2000’s, I jumped feet first into UX design as I felt it was the best way to align user needs and business objectives.

I started my first company in ’95, which kept me busy for 18 years, then did stints in-house at a major telco, followed by a big 4 consultancy. I’ve been able to work for (a lot of) telcos, financial, healthcare, education, and government institutions which have been amazing, but by and far, my most enjoyable engagements have almost always been with startups.