Tension is focussed on elevating our clients from market players, to market leaders.
We explore your company ethos, your customer's mindsets, and the state of the market to help identify what the true Problems most Worth Solving, and the Solutions most Worth Building are in order to truly innovate, gain market advantage, and ignite explosive growth.
The future is big, and not something to be consumed in a single bite. Which is why we define an ideal future state as a flag-post for success, and work backwards with a crawl, walk & run roadmap.
Focussing initial releases on a mix of foundational capabilities and extraordinarily desirable features, not only do we map your businesses future — we show you how to get there.
innovate with confidence
Our 5-week sprint is an intensive, interactive interplay of workshops, homework, customer interviews and brainstorming sessions that allow us to guide our clients on an exploration of unexpected, and exciting, possibilities.
Tension takes all we learn, blend it with radical imagination, and distill it into unique, bespoke and highly innovative experiences that draw customers to your business, solve their biggest pains, and ignite their imaginations.
Not to brag, but each and every client who’s gone through our 5-week sprint has had the exact same reaction:
what tension delivers at the end is company-making, market-defining, and wonderfully exceeds all expectations.
In today’s market, it’s not enough to solve a problem, fill a gap, or be the first. You must consistently deliver more value, more often than anyone else. Innovation isn’t a luxury today, nor an exercise reserved for the established, it’s a baseline.
Our 5-week product & experience strategy engagement is a brilliant, company-making investment for your startup.
For the last three and a half years tension has employed our unique Product & Experience Strategy Sprint with every single client we’ve worked with. Our unique sprint model has always focussed on getting the best information, data and insights from our clients, and to collectively define the purpose, meaning, value and strategy so that tension can create products, services and experiences for our clients that work, resonate with their target customers, and drive acquisition and growth and reduce attrition.
Over the years, we’ve tweaked, tailored and experimented heavily to find the perfect mix of inquiries and activities to set us, and our clients, up with a solid foundation upon which to build successful digital engagements and initiatives. After running over 30+ sprints with our clients, we’ve distilled and crystallized our process into something magical.
We’ll put together an initial list of questions and unknowns that will be important to understand so that we can hit the ground running as early as possible.
To get a better sense of the situational contexts and gain empathy for each of the core user archetypes of your product or service in order to inform the workshops, design, and direction.
We’ll dig deep into who YOU are by doing a few brand exercises that will answer key questions about your voice, mission, purpose, and value proposition so we can build it into your experience.
By digging into your users, we’ll draft a better understanding of the wants, needs, pains, and challenges of each of the identified archetypes your product or service intends to serve.
We’ll then explore the end-to-end experience of each Archetype across their lifecycle to understand where you can add value, remove obstacles and pains, and embed wonder and joy.
A window into a designers mind, we transparently and vulnerably invite your team into our design process, hand sketching out solutions in their rawest form for early feedback and insights.
This is where the concepts all come together cohesively and collectively to define the personality, behaviour and tone of your product or service — and guides the overall experience.
At the end of the strategy phase, we will compile all our artefacts, findings, recos, and outcomes into a single, summative document which will lay the foundation for the experience phase.
When you know what your product or service has to do, you just don’t know how it will do it, our product & experience strategy sprint might be overkill.
Our condensed 3-week start from experience sprint focusses exclusively on your business, your market and your customers to design experiences that deliver, differentiate, and resonate.
Starting something? Maybe you’re building a new product or service from the ground up, or revamping an existing one? We can help.
